Lesson 2 gave you a repeatable way to phrase requests. This lesson uses those patterns for the fuzziest kind of change: how things look. Design isn't a single prompt — it's a short conversation where you name a direction, react to a draft, and lock in what works. By the end of this lesson your researcher portfolio should feel like yours, not like a template.
Part 1 · Design is a conversation
A common trap is to treat the agent like a design menu — "make it modern" — and hope. The result is usually the same beige defaults everyone else gets. Instead, art-direct: pick a mood, name a palette, choose a type feel, decide on density. The agent is fast at drafting; you're the one holding the taste.
"Bold but calm. Muted navy palette with one warm accent. Editorial serif headings on a clean sans body. Give the layout room to breathe."
Four short sentences and the agent already has more to go on than most design briefs.
Part 2 · Setting a design direction
Before you touch a single component, spend one prompt establishing the system: primary color, accent, background, heading font, body font, and spacing scale. Ask the agent to store them as design tokens so every later change reuses the same vocabulary.
A direction prompt that works
"Set up a design system for the site. Primary background#0e1a2b, accent#ff6b4a, paper#e8ecf2. Headings in Fraunces (serif, weight 600), body in Inter. Store as tokens in the global stylesheet and use them throughout — no hardcoded colors."
Part 3 · Reference-driven prompts
Words describe design badly. A single reference — a screenshot, a URL, or a section of your own site you already like — is worth a paragraph of adjectives. Attach it, then say exactly what to borrow.
Part 4 · Iterating on details
Once the direction lands, the rest of design is small, boring adjustments — a little more spacing, a slightly heavier weight, a hover state that reads. Do them one at a time. Each pass should be smaller than the last until nothing else bothers you.
- 1Direction
Palette, type, density in one prompt.
- 2Draft
Let the agent apply it across the page.
- 3Critique
Name 2–3 things that feel off.
- 4Lock
Freeze tokens; forbid further drift.
Follow-ups that stay small
The headline is right. Increase its size by one step and tighten the line height.Buttons feel heavy. Reduce vertical padding by 4px and use the accent only on hover.Section spacing is inconsistent. Standardise to 96px top / 64px bottom across all landing sections.Dark mode: keep the same tokens; only swap Ink and Paper. Don't invent new colors.
Part 5 · Avoiding generic AI aesthetics
Left unguided, most AI drafts converge on the same look: Inter everywhere, a purple-to-blue gradient hero, rounded cards with soft shadows, and an emoji or two in the pricing table. There's nothing wrong with any single ingredient — the problem is that everyone gets the same plate. Steer away on purpose.
Prompts that break the default
- Name a font that isn't Inter or Poppins — e.g. Fraunces, Space Grotesk, Instrument Serif, IBM Plex.
- Ban purple gradients on white unless that's genuinely the brand.
- Ask for one distinctive layout move: split hero, oversized numbers, editorial captions, marquee — pick one, not all.
- Prefer one warm accent on a considered neutral over three colors of equal weight.
Part 6 · Accessibility & lock-in
A design that looks great but fails a contrast check isn't done. Ask the agent to test text-on-background pairs against WCAG AA (4.5:1 for body, 3:1 for large text) and to adjust the token — not the individual component — when a pair fails. Then lock the system so later prompts can't quietly drift.
Locking the system
- Freeze tokens in the global stylesheet; forbid hardcoded hex values in components.
- Ask the agent to reject any future prompt that introduces a new color or font without adding a token first.
- Cap animation: define one easing curve and one duration; reuse across the site.
- Add a short "design rules" note in the project so later sessions inherit the taste.
Design prompt cheat sheet
A pocket version of the six moves. Glance at it before you ask for a visual change.
- Conversation — art-direct, don't order from a menu.
- Direction — palette, type, density in one prompt; store as tokens.
- Reference — attach one; say exactly what to copy and what to skip.
- Iterate — smaller passes each round; name 2–3 things at a time.
- Anti-generic — pick a non-default font, one accent, one distinctive layout move.
- Lock — check contrast, freeze tokens, cap animation.
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